Grime Stories
Grime Stories is a branded content video series I directed for Hearst Men’s Group in partnership with Turtle Wax. The series creatively showcased Turtle Wax products through telling stories of men who have messy hobbies, but don’t want their lives to look that way.
New Vintage Enthusiast
In this episode we profiled a young real estate agent who recently purchased a used Ford Bronco and who represents a new generation of vehicle owners: New Vintage Enthusiast. We learned how he cares and maintains for his investment while also touching on Turtle Wax’s innovative positioning by thoughtfully integrating the brand’s own storyline.
““Being able to escape out here to the mountains is priceless, and my truck is what helps me get there.” - Rob Renshaw”
